Digital Advertising Specialist

Category: Marketing Location: Please note: We are not actively hiring for this position at the moment, but we are accepting applications for future [link removed], managing, and optimizing Google PPC campaigns (including YouTube) to market My Amazon Guy’s services and digital products. This role will require experience advertising on platforms such as Google, Facebook, Instagram, and LinkedIn. About My Amazon Guy My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind. Key Responsibilities Create compelling and visually appealing ad content, including text, images, videos, and other media, tailored to each platform’s ad format. Launch, monitor, and optimize advertising campaigns on Google Ads, YouTube, Facebook, Instagram and LinkedIn to ensure they meet performance objectives. Define and target specific demographics, interests, and behaviors on Facebook and Instagram, as well as on YouTube, to reach the right audience. Choose optimal ad placements on these platforms, such as the Google Display Network, YouTube video ads, and Facebook/Instagram feeds and stories. Set up and manage conversion tracking to measure the effectiveness of ad campaigns, including tracking online sales, lead generation, or other desired actions. Improve ad quality scores on Google Ads by ensuring ad relevance, landing page quality, and expected click-through rates. Ensure ad content complies with platform policies and industry regulations. Stay up-to-date with changes and updates to the advertising platforms and adjust strategies accordingly. Collaborate with the creative team to ensure ad content is visually engaging and aligns with the brand’s messaging. Hit performance metrics agreed upon. Consistently communicate results, issues, and ideas with management. Requirements Bachelor's degree in Marketing, Business, Statistics, or a related field Proven experience in digital marketing analytics, with a focus on Google Tag Management and Google Analytics Strong analytical skills and proficiency in data analysis tools Excellent communication and presentation skills Google Tag Manager and Google Analytics certifications are a plus. A dual Monitor setup is required (at least 8GB of RAM) Must have at least 25 MBPS internet speed Benefits 40 hours a week, 8 hours a day Competitive salary base Permanent WFH setup Unlimited FREE access to MAG School courses and SOP Library! Work schedule is in EST (Monday-Friday only) Opportunities for professional development and career advancement Details Originally posted on Himalayas