Marketing Specialist

Job Title: Marketing Specialist – EdTech & AI Growth

Location: Remote / Hybrid
Type: Part-time or Full-time
Team: Growth & Brand
Reports to: Founders / Head of Growth

About Nuclear

Nuclear is an AI-powered note-taking app designed to make learning faster, smarter, and more interactive. With features like fill-in-the-blank generation, adaptive quizzes, editable summaries, and "Ask Nuclear" AI Q&A, we're building a better way for students and self-learners to actually retain what they study.

We’re a small team with big ambition, looking for creative, data-driven minds who care deeply about education, tech, and what happens when those two meet.

What You’ll Do

• Craft and execute marketing strategies to drive awareness and signups among students, self-learners, and study communities.

• Run experiments across paid ads, organic content, and referral loops to find scalable channels.

• Write compelling copy for landing pages, app store listings, and campaigns (email, socials, etc.).

• Work with designers to produce branded content (posts, videos, explainers).

• Track KPIs like CAC, retention, CTR, and conversion funnels — and optimize based on insights.

• Build and grow our social media presence, especially on TikTok, Instagram, Reddit, and YouTube.

• Collaborate with student creators, influencers, and community partners.

What We’re Looking For

• Experience with digital marketing in a startup or fast-paced environment.

• Strong writing skills and storytelling instincts (especially for Gen Z and student audiences).

• Familiarity with tools like Google Analytics, Meta/TikTok Ads Manager, etc.

• You don’t need a marketing degree — just results, experiments, and insight.

Bonus Points

• You’ve marketed a product you genuinely loved using.

• You understand the grind of being a student — and how better tools could help.

• You’ve run or participated in ambassador programs, online communities, or content series.

Perks

• Real ownership over strategy and content direction.

• Flexible hours and async workflow.

• Early team equity (if full-time).

• Room to grow into Head of Marketing or Growth Lead as we scale.

Originally posted on Himalayas