✨ Brand Lead

🍿 About Staycation

For most people, hotels are places you only visit when you travel.

But we see something different.

Behind their doors, hotels hide some of the most extraordinary spaces cities have to offer: breathtaking rooftops with skyline views, world-class spas and pools, bars and restaurants led by visionary chefs, interiors that spark the imagination, and beds so perfect you never want to leave them.

Yet, most of these spaces remain invisible to the people who live just a few streets away.

Staycation was born from a simple belief: the most inspiring places in your city shouldn’t be reserved for tourists. They should be part of your everyday life, an alternative to a dinner-date at a restaurant, a spontaneous midweek escape, or a unique way to celebrate a special moment.

Our mission is to transform hotels into a new form of urban entertainment.

Places people turn to when they want to feel, connect or recharge. Whether it’s 24 hours, 48 hours, or just a few hours, we’re reinventing the way people experience the cities they call home.

Today, Staycation means:

• 🌍 4 million users in France, Belgium and Switzerland (soon in the UK and Spain)

• 🏨 2,000+ partner hotels among the best 4★, 5★ and iconic palaces

• ⭐️ 9.3/10 average rating for our experiences

Joining Staycation means becoming part of a passionate, creative, and ambitious team on a quest to redefine what hospitality and city life can be.

Staycation is looking for a Brand Lead with 10+ years of experience to support its rapid growth across France and Europe.

Working closely with one of the co-founders, your mission will be to turn our strategic brand roadmap into flawless execution across all markets and touchpoints - from social media to influence, PR-driven hotel experiences and partnerships - with ownership of all brand assets.

This is a high-impact role at the core of our company, focused on structuring execution and elevating the quality of everything we deliver.

We are building a category-defining brand, with the ambition to become one of the best brands worldwide.

• Orchestration : own planning, execution and performance tracking of the brand roadmap (processes, budgets, KPIs).

• Production : ensure the highest level of quality and consistency across all deliverables, from creative briefs to final assets, fully aligned with brand guidelines.

• Organization : structure and lead internal teams and external partners to deliver at scale and at speed.

This position is based in Paris, 20th district, with a hybrid work setup (up to 2 days remote per week).

• ~10 years of experience, including a similar role (Brand Manager, Lead Brand, Head of Brand) in relevant environments (DNVB, lifestyle hospitality, or luxury brands with integrated teams).

• End-to-end ownership of a brand roadmap, with hands-on delivery of 360° assets (digital included): editorial, social media, PR, influence, CRM, events, TV.

• Strong operational excellence, ability to manage planning, deadlines and budgets, with clear KPI-driven performance tracking.

• Experience scaling and leading teams, with the ability to build processes from scratch and structure execution as the company grows.

• Proven experience as a brand guardian, ensuring consistency across all touchpoints, validating (and rewriting when needed) all assets.

• Strong cultural and creative references, across social media, influence, brands and external ressources.

• Native French, fluent English.

• Recruiter interview with Mathieu F., our Talent Acquisition Manager (45 min)

• Manager interview with Mathieu E., Co-founder (1 hour)

• Technical interview with Mathieu E. (1 hour), based on a business case

• Final meetings with your future main stakeholders (30 min) and the Leadership team (1 hour)