Senior Marketing Manager (B2B / Demand Generation)

We are looking for a Senior Marketing Manager to build and scale our demand generation function. This is a hands-on role with ownership, focused on creating inbound pipeline, strengthening our market positioning, and supporting sales with high-quality marketing assets.

You will work closely with founders and sales, shaping how Radity is perceived in the market and how we generate new business.

Why This Role Matters

• Build marketing from an early stage with no legacy constraints
• Direct impact on pipeline and revenue
• Work closely with leadership and influence positioning
• Opportunity to grow into a Head of Marketing role
• Combine strategy, execution, and ownership

Key Responsibilities

Demand Generation and Content

• Build and execute a content-driven demand generation strategy
• Create and scale case studies, landing pages, and core website content
• Develop clear and credible messaging for B2B IT services and insurtech

LinkedIn and Thought Leadership

• Grow Radity's presence on LinkedIn (company and founder profiles)
• Turn project work into high-quality content and narratives
• Build authority through consistent and relevant publishing

SEO and Website

• Improve website structure, messaging, and conversion
• Drive organic traffic growth through SEO-focused content
• Optimize key pages for lead generation

Sales Enablement

• Work closely with sales to improve materials, messaging, and positioning
• Support shorter sales cycles through stronger proof and content
• Ensure marketing directly contributes to high-ticket deal conversion

Execution and Scaling

• Stay hands-on in execution (content, campaigns, experiments)
• Manage freelancers and gradually build a small marketing function
• Focus on high-impact activities and clear priorities

Success Metrics

• Inbound leads and qualified pipeline
• Website conversion and engagement
• Performance of case studies and content
• Growth of LinkedIn presence and authority

Requirements

• 5+ years in B2B marketing
• Experience in IT services, software development, or consulting
• Strong experience with content and case study creation
• Experience with LinkedIn marketing (company and/or personal branding)
• Experience with SEO and website optimization
• Ability to combine hands-on execution with strategic thinking
• Strong English (written and spoken)

Nice to Have

• Experience in insurtech or fintech
• Experience working with founders or leadership teams
• Experience building marketing functions from scratch
• Familiarity with AI tools for content and marketing workflows

What We Offer

• $3,000–$5,000/month + performance-based bonus
• Fully remote and flexible setup
• High-impact role with ownership and visibility
• Clear growth path toward Head of Marketing
• Work with a Swiss company focused on quality and long-term partnerships

Important

This is not a pure content or social media role. We are looking for someone who can own demand generation, connect marketing to business outcomes, and build a function over time.

Originally posted on Himalayas