Social Media Manager

Responsibilities:

• Content Strategy & Development:
  • Develop and implement comprehensive social media strategies aligned with overall marketing and business objectives.
  • Create, curate, and manage engaging content (text, image, video, etc.) across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube).
  • Ensure all content reflects the brand's voice, guidelines, and visual identity.
  • Stay up-to-date with the latest social media trends, tools, and best practices to continually optimize content performance.
• Post Scheduling & Publishing:
  • Plan, schedule, and publish daily content across all social media channels using scheduling tools.
  • Optimize posting times for maximum reach and engagement.
• Engagement & Community Management:
  • Actively monitor social media channels for comments, messages, and mentions.
  • Respond to comments and inquiries in a timely, professional, and on-brand manner.
  • Foster an active and positive online community, encouraging interaction and discussion.
  • Identify and engage with key influencers and brand advocates.

• Analytics & Reporting:
  • Track, analyze, and report on key social media performance metrics (e.g., reach, engagement, conversions, follower growth).
  • Use insights from data to identify opportunities for improvement and adjust strategies accordingly.
  • Provide regular reports to stakeholders on social media performance and ROI.
• Brand Voice & Consistency:
  • Maintain and evolve a consistent brand voice and tone across all social media communications.
  • Ensure brand messaging is cohesive and effective in achieving marketing goals.

Skills Required:

• Proven experience in AI and content strategy.
• Exceptional understanding and application of brand voice across diverse platforms.
• Proficiency with social media scheduling and management tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Demonstrated success in driving online engagement and building communities.
• Excellent written and verbal communication skills.
• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Knowledge of SEO principles related to social media content is a plus.

Salary: $8-$10/hr

Originally posted on Himalayas