Senior Marketing Manager

The Senior Marketing Manager will develop and execute a comprehensive 360-degree marketing strategy that elevates the company brand locally and globally. This role demands a seasoned professional with a deep understanding of digital marketing, e-commerce, and luxury retail. The ideal candidate will have a proven track record in scaling brands internationally, leveraging automation, and driving customer engagement through CRM.

Key Responsibilities:

1. Strategic Marketing Leadership:

• Develop and implement a global marketing strategy that aligns with Company's brand vision and business objectives.
• Lead and manage the marketing team, fostering a culture of innovation, collaboration, and accountability.
• Drive 360-degree marketing campaigns encompassing digital, retail, e-commerce, and CRM channels.

2. Brand Development and Positioning:

• Elevate Company's brand identity across all touch points, ensuring consistency and alignment with our luxury positioning.
• Oversee the creation and execution of compelling marketing content that resonates with our target audiences.

3. Digital and E-commerce Marketing:

• Lead the digital marketing strategy, including SEO, SEM, social media, email, and content marketing, to drive online sales and brand awareness.
• Optimize the e-commerce platform for user experience, conversion rate, and customer retention.

4. Global Expansion:

• Develop and execute market entry strategies for new regions, identifying brand growth and expansion opportunities.
• Leverage data-driven insights to inform marketing decisions and track the effectiveness of campaigns.

5. CRM and Customer Engagement:

• Implement and manage CRM initiatives to enhance customer loyalty, retention, and lifetime value.
• Utilize marketing automation tools to personalize customer experiences and drive engagement across all channels.

6. Performance Analytics and Reporting:

• Establish KPIs and performance metrics to evaluate the success of marketing initiatives.
• Provide regular reports to senior management on marketing performance, insights, and areas for improvement.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus.
• 10+ years of experience in marketing, with a focus on digital marketing, e-commerce, and luxury brands.
• Proven track record in leading and scaling marketing efforts on an international level.
• Strong understanding of CRM systems, marketing automation, and data analytics.
• Excellent leadership, communication, and project management skills.
• Ability to thrive in a fast-paced, dynamic environment.

Originally posted on Himalayas