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Social Media Content Creator (Instagram Reels | AI-Driven)

Hyphen Connect Limited

The role

Job description

Role Overview

We are looking for a Social Media Content Creator to own end-to-end Instagram Reels production. This role involves turning global trends into engaging short-form content through ideation, scripting, editing, and AI-assisted production.

Key Responsibilities
  • Own full-cycle Instagram Reels production (idea → script → edit → delivery)
  • Translate global trends into engaging short-form content
  • Write strong hooks and scripts optimized for retention
  • Produce and edit Reels with fast turnaround times
  • Use AI tools to support ideation and content creation workflows
  • Continuously test formats and improve content performance
  • Stay updated on short-form video trends across platforms

Requirements
  • Experience creating short-form video content (IG Reels / TikTok / YouTube Shorts)
  • Strong storytelling and scripting ability
  • Video editing skills using CapCut, Premiere Pro, Final Cut Pro, or similar
  • Experience using AI tools such as ChatGPT, Runway, Midjourney, or equivalent
  • Strong understanding of social media trends and viral mechanics
  • Strong English communication skills (Chinese is a plus)

Nice to Have
  • Web3 / crypto / fintech content experience
  • Experience growing social media accounts
  • Exposure to international audiences

Key Attributes
  • Strong taste in content
  • Ability to consistently generate ideas that perform
  • Comfort with experimentation and iteration in fast feedback cycles

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